About VinSolutions
VinSolutions is a leading automotive CRM and digital marketing platform used by thousands of car dealerships across the United States. The platform helps dealerships manage customer relationships, vehicle inventory, marketing, and service operations through an integrated ecosystem of sales and digital tools.
Role — Manager of Creative Services
As Manager of Creative Services, I led a large design organization responsible for the user experience and visual design of dealership websites integrated with the VinSolutions CRM platform.
Responsibilities
• Built and scaled a 30+ designer organization supporting dealership digital platforms
• Directed UX strategy for inventory search and service scheduling experiences across hundreds of dealership websites
• Led major enterprise redesign initiatives, including Infiniti USA, and established OEM compliance and UX standards for Toyota dealership platforms
• Oversaw brand governance and platform compliance across a large distributed network of dealership properties
• Maintained performance, usability, and consistency across high-volume website production
• Drove hiring, team structure, and delivery processes within a large-scale design operation
