About Stephens & Associates (S&A)
Stephens & Associates is a full-service advertising and marketing agency based in Overland Park, Kansas. Known for its “Brand Whispering®” approach, the agency combines research, strategy, and creative storytelling to help organizations build strong, lasting connections with their audiences. S&A works with brands across industries such as animal health, financial services, and consumer products, delivering integrated marketing across digital, print, and public relations.
Website Redesign, Content Strategy, Hubspot CMS Implementation
Working with a small cross-functional team that included art directors and a copywriter, I led the redesign of the S&A website and its migration to the HubSpot CMS platform. The project focused on aligning the site with business goals while improving content structure, messaging, and search visibility.
The process began with a series of strategy workshops covering goal definition, persona development, competitive analysis, site auditing, organic SEO, and content strategy. These sessions helped clarify the audience and reshape the information architecture before moving into design and implementation.
The final result was a modern marketing website built on HubSpot CMS that better communicated the company’s vision and supported ongoing marketing efforts.
Role
• Led website redesign and HubSpot CMS migration
• Facilitated strategy workshops (goals, personas, competitive analysis)
• Conducted site audit and defined content strategy
• Implemented organic SEO foundations and improved information architecture
• Collaborated with art directors and copywriting team through design and launch
Client Feedback
“I am very impressed with our web team. We have had some pretty big players in the web development industry develop websites for us and they always fell short. They could never catch the vision of who we are. In my opinion, I would put our new website up against any of theirs, any day.”
— Brian Scarborough, IT Director
— Brian Scarborough, IT Director
