About PQ Corporation
PQ Corporation is a billion-dollar global chemical manufacturer serving industries such as energy, agriculture, environmental solutions, and consumer products. Their materials and technologies are used worldwide in applications ranging from refining and filtration to specialty industrial processes.
PQ Corporation Global Website Redesign
PQ Corporation’s website had not been updated in years and no longer reflected the scale or credibility of a multi-billion-dollar global enterprise. The site lacked a clear structure for navigating its large product portfolio and provided limited flexibility for the marketing team to manage content across regions.
The redesign focused on elevating the company’s digital presence to match its global footprint while improving how complex product information was organized and discovered. The new platform introduced structured product categorization and search capabilities, multilingual support, and a CMS-driven architecture that gave the marketing team full control over content updates.
The redesigned site launched ahead of a major company milestone and helped position PQ Corporation online with a digital presence appropriate for a global, billion-dollar manufacturer.
Role
• Facilitated remote design workshops with international stakeholders across multiple regions
• Conducted research through on-site plant tours and employee interviews to better understand company culture and operations
• Defined content strategy and information architecture for a large global product catalog
• Led website design and front-end implementation
• Integrated responsive templates with the Sitefinity CMS platform
• Structured product navigation and search for improved discoverability
