About ProAthlete / JustBats.com
JustBats.com is one of the largest online retailers for baseball and softball bats, operated by ProAthlete, Inc. The platform serves athletes, parents, and teams nationwide, offering a wide range of equipment and expert buying guidance.
JustBats Website Redesign
The existing JustBats website suffered from a cluttered user experience filled with excessive links, competing visuals, and dense navigation. The interface created friction for users trying to quickly find the right bat, which negatively impacted conversion rates—particularly on mobile devices.
The redesign focused on simplifying the interface, clarifying the product discovery experience, and improving the mobile shopping journey. By restructuring key pages and reducing visual noise, the new design made it easier for customers to navigate categories, evaluate products, and move toward purchase.
Role
• Facilitated design workshops with key stakeholders and the internal development team
• Defined UX improvements focused on conversion and product discovery
• Led the redesign of key page layouts with a strong emphasis on mobile usability
• Collaborated with engineering to ensure designs aligned with the existing ecommerce platform
