About IPFS
IPFS is a financial services company that helps businesses manage insurance premium payments through flexible financing solutions. Their marketing website plays a key role in educating customers, supporting agents, and communicating services across multiple markets.
IPFS Website Redesign & CMS Migration
The IPFS marketing team had recently completed a website redesign but were unable to manage their own content. Updates required developer intervention, creating a major bottleneck and slowing marketing operations. The existing site was also not responsive and relied on a separate mobile version, which created maintenance issues and weakened SEO performance.
The solution was a full migration to the Sitefinity CMS, giving the marketing team direct control over their content while modernizing the technical foundation of the site. The new platform introduced responsive design, improved performance, and flexible content management capabilities.
Key features included a blog for ongoing content publishing, a custom alert widget for important announcements, and a custom locations map module to help users find offices. The site was also optimized for page speed and search visibility.
Role
• Facilitated and led design discussions with stakeholders
• Defined scope of work and project estimates
• Implemented front-end templates and Sitefinity CMS integration
• Delivered custom components including alerts and location mapping
• Optimized the site for performance and SEO
• Led CMS training sessions for marketing and development teams
