About Blue Ocean Consulting
Blue Ocean Consulting was a boutique software consulting firm based in Olathe, Kansas. The company specialized in helping organizations solve complex business problems through custom software development, systems integration, and technology strategy. Known for its hands-on, collaborative approach, Blue Ocean worked closely with clients to design and implement solutions that improved operational efficiency and supported long-term growth. The firm was later acquired by MarksNelson, expanding MarksNelson’s technology consulting capabilities.
Branding and Website Redesign
Blue Ocean lacked a cohesive brand and their existing website failed to communicate the depth of their services. The site was thin on content and did little to support credibility or business development.
After conducting a content audit and defining their target audience, the project focused on aligning the brand and website with the company’s strategic goals. The result was a cohesive visual identity and a custom website that clearly communicated their services, expertise, and value. The strengthened brand presence ultimately supported the company’s growth and contributed to their later merger/acquisition by MarksNelson CPA.
Role
Led the brand and digital experience from concept through implementation.
Primary responsibilities included:
• Logo design and full visual identity system
• Business cards, letterhead, and brand style guide
• Website redesign and Sitefinity CMS integration
• Social media branding and digital presence setup
• Google Business and Google Analytics implementation
• Search engine optimization (SEO)
Process
• Facilitated design sessions with key stakeholders
• Developed wireframes and high-fidelity Photoshop mockups
• Produced vector assets in Adobe Illustrator
• Implemented front-end UI and SVG animation
